Improve Your Customers Smartphone Experience
SMARTPHONE usage has increased dramatically, and offers increased revenue from additional service consumption. In fact, according to comScore SMARTPHONEs now represent up to 40% of overall handsets.
However the demands placed on the network from these devices can be huge, with multiple applications running in parallel and maintaining continuous connection with the network. Additionally, not all devices behave in the same way often leading to a varying quality in user-experience. SMARTPHONEs also behave quite differently when compared to 3G 'feature' phones, for example extensive signalling which could lead to degraded call events. It is therefore essential to accurately assess the impact that SMARTPHONE usage will have on both user experience, and network performance.
Operators need to take ultimate ownership of identifying both network operational and device related issues. Even in cases where they have outsourced network operational responsibility and do not have direct control of handset supply, they still need to ensure resolution of these issues to maintain a satisfactory end-user service.
MSI have extensive experience in this area and have assisted leading operators in the development of strategy, scoping and implementation. We can scale our solution to meet your requirements; from knowledge sharing through to out-tasking.